Marketing & Social Media Executive Location: Cheltenham Salary: £25,000 Closing Date: Tuesday 08 January 2019 Towergate Insurance provides over 200 specialist policies from nearly 100 offices across the UK. From businesses, properties, passions, and most things in between, our advisors work together with the UK’s leading insurers to provide expert advice and speak the language of our customers to provide competitive protection that best suits their needs. At the heart of all our work is knowing our stuff, being an open book, creating great partnerships and sharing the passions of our customers. Key Internal Relationships: Managing Directors and leaders for own Division, peers and colleagues across Ardonagh group Key External Relationships: Agencies, suppliers, trade associations, partners, industry network Purpose of the Role: To play an active role in the development and delivery of the marketing strategy for assigned proposition areas, supporting the business strategy with a focus on being the ‘social lead’ for the Cheltenham office for interactions with customers across all Lifestyle products. Setup ways of working and ultimately become the ‘champion’ for social engagement across the Lifestyle business. Work closely with local teams and functional experts e.g. Digital Marketing, Corporate Comms, E-commerce and Operations to deliver campaigns and plans that support the delivery of the business strategy. Support the Marketing Business Partner in the development of external marketing communications and to act as the ‘voice of the customer’ for the lifestyle division. Job Description: Fully execute external marketing activity and campaigns across media and channels ensuring that they contribute towards business objectives e.g. income, retention, customer satisfaction. Work collaboratively with all parts of the Marketing team and wider business areas to ensure input is provided to all goals, objectives and deliverables for the Trading Division Deliver high quality and accurate briefs that enable delivery of business and marketing objectives working with creative teams and suppliers Work collaboratively with all parts of the Marketing team across Towergate to develop and implement integrated campaigns (with a bias toward social) and initiatives Support the Marketing Business Partner in managing the budget process for specified activity Ensure appropriate ROI measurement is in place for all activity, ensuring a consistent environment of ‘test, learn and improve’ Ensure all governance and compliance processes are adhered to correctly Assist in the production of relevant MI by monitoring, recording, analysing and presenting campaign information Maintain knowledge of the brand, service and product portfolio in the context of the external environment in order to share insight with the Marketing and Business teams to help inform decision making Support wider business initiatives and projects from a marketing perspective as required Essential Criteria – must be clearly demonstrated on CV Previous experience working in a Marketing & Social Media Executive or equivalent role Deep understanding of social media platforms Desirable experience Previous insurance / financial services experience Please apply online Putting the customer at the heart of everything we do.