Location : United Kingdom-United Kingdom (County level)-Leatherhead-Leatherhead Head Office Job Field : Marketing Posting Date : Mar-23-2018 End Date : Mar-26-2018 Job Type : Regular Shift : Day Job Job Schedule : Full-time Description : MAIN JOB PURPOSE: We believe that Unilever is unlike any other organisation. We seek long-term sustainable growth through responsible business practices and product innovation, providing our consumers with exceptional brand experiences, today and tomorrow. We live in a hyper-connected world, where digital technology is empowering consumers and creating widespread fragmentation. It is no surprise that digital technology is transforming the way we drive product and service innovation, how we take them to market and also how we market to our consumers. Unilever’s dedication to digital transformation is already well established, but we intend to accelerate and grow this rapidly. To succeed in this hyper-competitive business environment, we need to move quickly, test new opportunities, learn rapidly and adapt our ways of working. To achieve this, we need people with a passion for digital, analytics and organisational change, who are not afraid to break convention and who want to be a revolutionary within our business. With 2.5 billion consumers using Unilever products every day, there are very few other opportunities to influence a business of this scale. JOB SUMMARY Unilever are focused on continuing to build a world class data-driven, digital direct response marketing capability across our business. As part of this commitment, our UK&I Personal Care Category team are hiring for a driven, motivated and highly capable Digital Retention Lead. The digital landscape is transforming how our consumers discover products and shop, with rapidly growing roles for data-driven direct response marketing linked to ecommerce and Direct to Consumer (D2C) models. The Personal Care category business is at the forefront of this shift, connecting consumers with our wide range of leading products across a growing number of physical and digital shopper touch points. The ambition of this role is to drive accelerated growth within the data-driven, digital direct response marketing space, with clear opportunity for the right candidate to show significant impact on the business from the outset. As the Digital Retention Lead you will lead, develop and implement digital strategies across paid, earned and owned media to identify and drive effective ways to build consumer demand, usage and value (up/cross sell and frequency) of our Personal Care products through repeat targeting and engagement. You will report into the Digital Activation Director, responsible for the broader UK Personal Care Category Digital plan. The full end-to-end funnel, contributing to our Personal Care brands stellar growth in the UK. You will be empowered to lead and make decisions that drive demonstrable benefit. The efforts of your actions will be clear and will create the benchmark for the rest of the business to follow. You will not work alone or in a silo, instead you will form part of a unit that partners across Acquisition and Retention digital objectives, with always-on support from a Data & Analytics specialist. This team will adopt an energetic, agile way of working in order to rapidly test, learn and scale success. This role is based in Leatherhead, UK, with some travel to Blackfriars, London and occasionally overseas. KEY REQUIREMENTS This role is suited to a mid-level retention / DR / performance-orientated media manager with 4+ years’ experience in the digital marketing industry, either agency or client side. Our ideal candidate will have a demonstrated ability to create and launch effective digital marketing and media campaigns, segmenting audiences and optimizing for best performance against clearly defined KPI’s, while thriving in a fast-paced environment and supporting aggressive timelines. As a key member of the team you will principally be responsible for building and driving retargeting and engagement plans across social, display, mobile and CRM campaigns. You will increase effective engagement, build sharper consumer segmentation and build up/cross sell and frequency consumer journey plans and campaigns. You will work closely with our internal teams and partner agencies, bring them along with you and build the right balance between inhouse/outsourced activation. This will unlock ever greater speed, agility and ROI for our Personal Care brands. Working with the data lead, your deep consumer understanding will also inform product innovation. You must have experience in direct response customer retention, Social CRM and performance-orientated marketing, superior analytical prowess, and possess a blend of technical & business savvy skills. The right candidate will be able to demonstrate a wide range of capabilities and attributes. Curious connector; ability to connect the dots across the people, projects and partners, creating new opportunities for innovative collaboration that enables successful activation of digital brand strategies Commercially minded; has played a combination of commercial and digital roles Doer, not just a thinker; a bias for action, making big strategic choices and activating them Team-worker; proactive networking across a complex organisational hierarchy Resilient and influential; thriving on challenge, bringing colleagues along on the journey Confident but considerate; a strong, respected voice that leads by example and simplifies complexity. Entrepreneurial in mind-set; asking challenging ‘why’ questions, suggesting new routes to success An active listener; taking into account the perspective of others, activating the right plan based on holistic understanding of the business challenge and business need, Tenacity and sense of urgency; the ability to make things happen quickly with large, less nimble partners and/or teams. Strong communicator: Superior verbal and written communications skills with extreme attention to detail. They will have demonstrable experience Direct Response: Minimum 5 years of relevant work experience in CRM/Social, mobile/online marketing, and/or product marketing with a focus on ROI based data-driven, digital direct response marketing. Proven success: track record of delivering growth from multiple sources including online advertising and/or mobile advertising, and executing key analyses with minimal supervision. Must be able to work autonomously. Expertise in ad and digital tech: platforms, tracking, success metrics, geo-targeting and optimization techniques. You will be expected to work ‘hand-in-hand’ with agencies and multiple ad platforms. Confident understanding of marketing and analytics packages e.g. Google Analytics, Adobe Marketing Cloud software, programmatic, creative development and content management systems Strong analytical competency: able to perform quantitative analysis and reach sound conclusions. High level of aptitude with Excel (pivot tables) required. Demonstrated experience in modelling, analysis, research. Working knowledge of SQL preferred. Exceptional project delivery management: Strong time management skills. Ability to thrive in a fast-paced environment, and to manage multiple, competing priorities simultaneously. Responsibilities. Define and champion the consumer digital life-cycle, identifying campaigns to increase product up/cross sell, usage and gifting Activate paid retargeting and engagement plans across (but, not limited to) social, search and display. Lead digital engagement content creation/editorial sessions and ensure digital content assets and production principles defined and delivered across agencies/inhouse and influencers Lead CRM segmentation and activation, working with inhouse media/PRM teams. Champion data privacy best practice standards and consumer preferences. Build and champion UK influencer community Optimise engagement leading to Partner with UK media team to identify new retention channels and innovations to retain and build product up/cross sell and usage uplift from welcome journeys channels across target consumers Deliver insight and customer engagement to support new product development and innovation Define and develop promotional principles and thresholds, including sense checking of any new promotional mechanics – signing off the promotional calendars Feed into ad hoc projects to optimise customer experience and revenue opportunities; Driven by data and working with our internal teams and agencies quickly iterate and methodically improve our results month on month, closely leading our agencies and where appropriate bringing capabilities in-house. Lead test-and-learn retention efforts - gather and analyze data in a rigorous statistical manner, and uncover insights to optimize marketing efforts and inform future testing and areas for additional investment Co-ordinating and communicate with marketing and ecommerce function as appropriate to ensure deliverables are being executed on and best practices and learnings are shared across various teams for continual improvement and optimisation. Ensuring the best possible ROI and reporting back to the Category LT. Working with internal teams to optimise customer journeys and online experience Collaborate closely with technical, business teams as well as external vendors and agencies to manage simultaneous time sensitive tech implementations and projects across internal and external channels. Perform regular status updates to communicate results across the marketing team, including to senior management. Play a lead role in adoption of data-driven, digital direct response marketing at Unilever and upskilling the broader marketing teams in the category with digital expertise COMPANY OVERVIEW Unilever is a global Fast-Moving Consumer Goods company in the UK and Ireland. We are already on target to achieve our huge ambition to double the size of our business globally whilst reducing our environmental impact. We are growing our business and also doing what is right for our consumers, community and environment. We are developing brands for people’s lives today and for the changing environment tomorrow - making sustainable living commonplace. Working at Unilever means that you get to take part in this exciting journey and work with amazing people who are really passionate about our large portfolio of famous brands. We want to improve billions of lives and you too can join us in making a sustainable difference. APPLICATION PROCESS Online Application >> Digital Interview >> Face to Face Interview >> Job Offer Please note: As part of the job application, you will be asked to complete a brief online application form. Completion of the form is required in order to be considered. Please allow yourself enough time to complete the application form as when filled out partially or not at all it may adversely affect the progress of your application. Please be aware that you will have to complete the form at once as you will be unable to return to it later. For further information about this position please call: 0800 0284390. Please do not contact this number if you are an agency/third party. This number is strictly for candidates only.