Our client seeks a Marketing Manager who will be required to design the marketing strategy and plans for their course programme. The Marketing Manager will be responsible to develop, implement and measure marketing campaigns, and student recruitment activities. ~The Marketing Manager role is a varied and demanding role and requires excellent communications skills, solid marketing as well as knowledge of management education and higher education markets.
Marketing strategy and evaluation:
Create the marketing strategy and plans including: customer journey, targeting, segmentation, positioning and recommendations
Work with the London Recruitment Executive on the planning and forecast of the recruitment objectives as well as implementing the agreed recruitment plan.
Monitor and measure the effectiveness of these plans and campaigns according to key performance indicators, providing weekly and monthly recruitment reports to stakeholders.
Contribute with creative ideas and suggest new initiatives or areas of improvement.
Work closely with colleagues across the business to regularly assess needs and priorities relating to marketing
Marketing and recruitment duties:
Develop content for various mediums (ads, posters, flyers, newsletters, web pages, education portals, press releases, videos, photography etc.)
Gather and analyse research, including competitive, market, and customer research.
Implement the agreed marketing plan with support from the Head of Marketing and the Bachelor Federal Marketing Manager.
Work witth Head of Dept marketing staff across all campuses and other internal departments to implement and assess ongoing marketing efforts.
Work with CRM to develop a schedule of regular email communications/newsletters to different customer segments to promote the programme/school and events, as required.
Work closely with the London admissions and recruitment team as well as providing guidance and assistance with recruitment tasks where required.
Ensure that all interaction opportunities with potential students are managed at the highest level of quality and professionalism, including Open Days, Fairs, and all communications.
Manage and coordinate actions for Student Ambassador team.
Periodically attend the European Marketing meetings and share reports and initiatives.
Digital Marketing and social media:
Manage and update copy for webpages (including landing pages), were required.
Plan and implement social media content calendar, providing regular relevant content and increasing follower numbers.
Work with media agency on the planning of digital marketing as well as implementing tracking and measuring success of all campaigns.
Provide frequent reports for marketing campaigns and produce annual marketing report for the programme in London
Work with designers and external suppliers on the production of creative assets for the programme
Research new potential recruitment opportunities (ie. Channels, portals, etc)
Fairs and events:
Work with the Recruitment Executive to develop key relationships at Schools and present the programme in the UK and abroad.
Plan, book and coordinate logistics for events (including information sessions, local and international fairs and open days) - in conjunction with Bachelor team on other campuses.
Identify and select suitable events and fairs to attend and promote the programme
Assist in procuring needed services for advertising, printing of brochures, mailing service and other related matters.
Manage and control the marketing budget for the programme
The ideal candidate may come from a professional services firm can work in a varied role and be able to work using their initiative.