Marketing Manager – Part Time
Salary: Open to negotiation dependent on skills and experience
Benefits: 20 days holiday + bank holidays (both pro-rata), pension scheme, excellent working environment, well-established and growing company.
Hours: Ideally 3 full days per week or 24 hours per week split over 5 days, flexible Monday-Friday.
Location: CH2 3NJ
Innes Reid Investments Limited is looking for an experienced marketing professional to join our friendly company.
Reporting to the Managing Director, the Marketing Manager will be solely responsible for managing the company’s marketing initiatives and brand awareness. As this is an autonomous role, the opportunity provides scope for the right candidate to incorporate their own ideas and further develop current activities how they see fit.
This is a varied role that includes:
•Creating regular new content including blogs and Financial Advice guides for the website.
•Adding new pages and making moderate amendments to the website as and when required.
•Managing the company’s online reputation and reviews
•Ensuring best practice of SEO on the company website and providing regular reports on keyword rankings, number of new backlinks etc
•Producing and sending out regular company newsletters via Mail Chimp
•Sending out important communications to clients regarding their investments
•Designing client facing documents that adhere to our brand guidelines
•Conducting marketing research and client surveys
•Monitoring competitor activity and aspirational brands to gain inspiration for content and other marketing activities
•Sharing regular content on the company’s Facebook, Twitter and LinkedIn profiles
•Boosting posts and creating ads when required
•Applying for awards and promoting our achievements via the blog, social media and newsletters
•Organising the production of office signage for both Innes Reid and business tenants
•Occasionally attending or organising seminars and other networking events within the local area
•Project manage the launch of our new client portal/app. This will involve coming up with a plan to invite clients to sign up and providing full instructions to them.
•Creating a series of automated emails such as meeting confirmations etc. on our new back office system
•Downloading marketing reports from our new back office to analyse enquiry sources
•Marketing Degree/Diploma or other relevant qualification preferred
•2+ years’ work experience within marketing role
•An ‘all -rounder’ with knowledge/experience across different areas of marketing
•Financial services experience is not required but the confidence to research and write about fairly complex financial topics is essential. Copy will however be signed off by a Director
•Excellent written communication skills and attention to detail
•Top level understanding of search engine optimisation
•Prior experience of Word Press and Mail Chimp (or a similar bulk mailing platform) is essential
•Experience of managing a company’s social media platforms, sponsoring ads and scheduling posts via Hootsuite preferred
•Beginner to intermediate design skills.
•Some experience of using Adobe Creative Cloud preferred
•The drive to lead marketing activities and manage own workload
•Experience of working in a regulated environment i.e. Financial Services, Insurance etc. would be an advantage but is by no means essential
•Awareness of GDPR Regulations in regards to direct marketing.
If you feel you are the ideal candidate APPLY with a cover letter today!
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