Marketing Executive Location: Bingley Salary: Closing Date: Sunday 18 November 2018 Are you looking to further progress your career in marketing? How about working for a global publishing organisation, which provides international research to over 130 countries? Role Summary: You will be responsible for supporting the Social Science and Science & Society marketing teams. Carrying out a full range of tactical marketing activities including email campaigns, social media, conference organising and planning, author and community engagement and support to ensure publishing and sales objectives are met. Key Responsibilities: Working with the Senior Marketing Managers, develop the promotional plan and marketing schedules for agreed key and prioritised titles, utilizing appropriate media including email, online advertisements, social media, print collateral and conference-related activity, adhering to brand guidelines. Assist the team in the development of website updates and promotions, incorporating multi-media and information rich content. Participate in publishing planning sessions as required, including attending meetings, providing information and input. Monitor the performance of campaign activity, measuring ROI and developing tactical plans for improvement. This may include the development of test and learn strategies. Work cross-functionally with all relevant departments to ensure consistent and up-to-date information across Mint, Books Onix, Track It etc. Marketing | Marketing Executive | CRM | Social Media | Social Science | Social Marketing Competitive Salary + Pension + Bonus + Extensive Benefits Package What We're Looking For: Essential Skills: Excellent verbal and written communication skills Good planning and organisational skills Excellent copywriter with strong attention to detail An analytical thinker, capable of evaluating activity effectiveness and ROI, and taking evidence-based actions Desirable: Experience of planning and delivery of marketing communications across multi-channels A proven track record of demonstrating ROI from marketing activities Experience of developing and implementing a test and learn approach Knowledge of end-to-end campaigning from data sourcing, through integrated use of marketing mix and measurement of success An excellent understanding of the full marketing mix Preferably a basic understanding of CRM systems and strategies Preferably have a relevant business/marketing qualification e.g. CIM, IDM or related degree About Company Nurturing fresh thinking that makes an impact http://careers.emeraldinsight.com/ Emerald Publishing was founded in 1967 to champion new ideas that would advance the research and practice of business and management. Today, we continue to nurture fresh thinking in applied fields where we feel we can make a real difference, now also including health and social care, education and engineering. We publish over 300 journals, more than 2,500 books and over 1,500 case studies, via our dedicated research platform. What matters to us: Individuality: We have a strong sense of character, independence and spirit. Ambition: We strive to go beyond what’s possible to delight our customers. Purpose: Our entire motivation is to help our communities achieve better outcomes. Curiosity: We listen, learn and challenge the status quo, paying attention to the details that matter. Trust: Our open and responsive culture empowers people, creating transparency, responsibility and respect.