Location : United Kingdom-United Kingdom (County level)-Leatherhead-Leatherhead Head Office Job Field : Customer Development Posting Date : Mar-27-2018 End Date : May-04-2018 Job Type : Regular Shift : Day Job Job Schedule : Full-time Description : SALARY: Competitive + Excellent Benefits +Agile Working LOCATION: Leatherhead ( KT22 7GR) - We provide free shuttles that take you to the office from the station MAIN JOB PURPOSE: The Digital Optimisation Manager will be responsible for maximising customer engagement, customer satisfaction and channel conversion. This is a great opportunity for an ambitious, analytical, customer-oriented individual to join a growing digital global team in an exciting new role. Responsible for overseeing digital customer conversion, optimization and analytics across multiple direct to consumer (also known as DTC or B2C) platforms, across multiple markets and digital channels. We are looking at smart ways to engage with consumers and grow disruptive business models that can harness the power and scale of Unilever which is on a new digital and retail journey. You will be an expert that will gain knowledge from working with multiple brands in multiple territories and yes the opportunity to travel the world is also there. JOB SUMMARY In this role you will lead a new Global Digital Conversion and Optimisation function and will be responsible for organising the gathering, interpretation and dissemination of analytical insights across the digital teams and specific brands. You will be working particularly closely with digital project managers to create a roadmap for digital development to constantly drive performance across all channels. You will be a key point of knowledge in this area, assist multiple brands get to grips with the basics of improving conversion. Beyond that it will be up to you to decide what direction and strategy to follow, working closely with digital customer acquisition and digital customer retention managers. You will work with key brands in our portfolio, some with stronger capabilities than others but assist in bridging the knowledge gaps to get key projects and brands to a desired stage of best practice and then work on strategies to improve further. You will have stakeholders in the brands to work closely with in terms of strategy but also begin to build frameworks for best practice. Very soon, you will be building your own internal team in this area to manage. Initially it will require someone that has a strong hands on capability. KEY REQUIREMENTS Educate and apply conversion strategies, execution methods and tools. Assist with 3rd party service agencies set up if necessary. Work across digital team to distil a data-driven culture with full support of the Global eCommerce Management Team Ensure all brands that you work on (and wider business functions) are informed of relevant metrics, insights and analytics covering: o Website performance metrics across digital channels and platforms o Content and campaign performance o Onsite user journey and behaviour o A/B testing activity and results o Onsite searches o Ongoing Customer Satisfaction Provide actionable insights, report on site metrics and identify areas for improvement; work with Digital Project Manager to prioritise initiatives and feed into overall ecommerce roadmap Review past digital performance to add value to the creation of new content/campaigns, prioritisation of site developments and overall digital decision making Work closely with Design and Development Teams to ensure effective tracking is in place to measure performance of new site functionality and campaigns or to create new reports Regular objective assessment of user experience to evaluate the effectiveness of the website across all devices and subsequent creation of recommendations to deliver a world class digital experience Create and improve customer site feedback to identify areas of concern Full responsibility for delivering AB/multivariate testing adopting a 'test and learn' approach, with continued reporting on optimisation impact Work with the wider team to develop on-site personalisation strategy Manage and maintain strong external relationships with analytics, testing, reviews and recommendations engines and any other third parties that become key to role On top of current trends and best practice in this areas and interested sharing knowledge with wider team The role is based from the UK to drive overall delivery however; global travel will be required to give hands on support to local teams. Core Competencies: Be the company expert on all conversion and growth activity across all platforms (mobile/tablet/desktop) Good commercial awareness of ecommerce and retail Ability to manage multiple streams of activity and priorities those yielding the biggest gains for the business Understanding of key marketing metrics including ROI / CR/ CPA / RFM / LTV with a good head for numbers. Help build and innovate operational frameworks to scale capabilities Motivate and support a wide range of local brand, category and geographical cluster teams Ability to work well under pressure and maintain close attention to detail. Key Skills: Relevant experience within an ecommerce business, ideally direct to consumer (B2C) Strong communication skills – ability to convert and translate complex data into digestible insight Excellent analytical skills – Google Analytics with advanced Excel skills Track record of turning insights into actions to drive sales performance Experience of optimising customer journey through data driven design, user-centred design and user testing Knowledge of deploying A/B or multivariate testing and methodologies Obsession with customer experience and passion for gaining competitive advantage COMPANY OVERVIEW Unilever is a global Fast-Moving Consumer Goods company in the UK and Ireland. We are already on target to achieve our huge ambition to double the size of our business globally whilst reducing our environmental impact. We are growing our business and also doing what is right for our consumers, community and environment. We are developing brands for people’s lives today and for the changing environment tomorrow - making sustainable living commonplace. Working at Unilever means that you get to take part in this exciting journey and work with amazing people who are really passionate about our large portfolio of famous brands. We want to improve billions of lives and you too can join us in making a sustainable difference. APPLICATION PROCESS Online Application >> Digital Interview >> Face to Face Interview >> Job Offer Please note: As part of the job application, you will be asked to complete a brief online application form. Completion of the form is required in order to be considered. Please allow yourself enough time to complete the application form as when filled out partially or not at all it may adversely affect the progress of your application. Please be aware that you will have to complete the form at once as you will be unable to return to it later. For further information about this position please call: 0800 0284390. Please do not contact this number if you are an agency/third party. This number is strictly for candidates only.