The Communications Planning Manager for the Projects centre of excellence is part of the wider Group C&EA team and, as such, aims to build BP’s reputation by proactively communicating our business priorities in order to build trust and confidence with our target audiences.
This role sits within the Communications Projects team, an in-house ‘agency’ which drives creativity and innovation through access to resources with deep functional expertise in digital, visual and written communications as well as internal engagement. The success of this team is based on its track record of on-time delivery, audience understanding and pragmatic yet innovative use of emerging digital tools and trends.
The Communications Planning Manager will be an expert in driving efficient project delivery and resource allocation across teams made up of BP staff, independent contractors and/or external agencies – delivering brilliant results on behalf of our business-facing communications partners.
In order to run day-to-day task management of the team, s/he will have an advanced understanding of the campaign planning and delivery cycle involved in creating assets for various communications and internal marketing platforms. S/he must also be creative, and proactive problem-solver – having the ability to work independently and as a team leader, even under the stress of meeting oftentimes very challenging deadlines.
This role drives efficiency in resource allocation in the day-to-day operations of the Communications Projects team – fostering functional effectiveness by identifying and meeting business partner (client) needs through the use of agile methods and tools.
S/he works with the C&EA and Communications leadership teams to manage tactical delivery of campaigns from planning and resource management to the creation of assets for internal awareness campaigns or visual branding and logistics for live or virtual events. Responsibilities include:
- Management – Adopt agile methods to direct day-to-day operations of the team and prioritize demands made of Communications Coordinators team or flexible resources. Manage complexities of the ‘delivery queue’ by anticipating and resolving bottlenecks through the use of common tools (Percolate and/or Kanban boards).Partners with leadership and then identifying inefficiencies and reallocating toward high-value activities finance departments on budget creation and allocation.Evaluates and maintains relationships with shortlist of preferred external suppliers across employee engagement consultancies or creative agencies – making full use of flexible resources or alliances established by BP Brand, BPTV and Group Channels & Campaigns.
- Planning – Develop budgets and schedules (as a Scrum Master) for a multitude of campaign- or project-related activity; keeps track of team capacity and availability of resources across multiple channels, Communications teams and/or agencies; monitors and tracks progress, providing data on utilization
- Monitoring – Reinforce campaign planning and engagement (Align-Connect-Enable) framework to monitor impact of activities e.g., levels of awareness and understanding of BP’s priorities. Drive ongoing improvement cycles through the use of digital dashboards e.g., continuous listening and insight gathered from influencer networks.
- Procurement – Delegation of Authority to appoint or renew of third party resources (people, skills and/or budgetary requirements). Able to negotiate rates for contractor/agency staff per agreed master service level agreements established by Procurement.Enforce group defined practice in compliance with C&EA policies, regulations and mandates.
- Leads a team of 3-4 FTE (Levels I-H) and potentially additional staff of 6-8 contractors.
- Manage third party spend on behalf of Head of Communications Projects and other communications business partners. Negotiates terms and manage relationships across a list of preferred suppliers with expertise in employee communications/engagement, internal marketing and brand.
- As the Communications Projects team is a new ‘start-up’ with central C&EA, a key challenge will be to work with the Communications leadership team to establish strategic business objectives for the Projects team and contribute to their achievement through planning, resource management, and tracking.
- The Communications Planning Manager will need to also create and establish guidelines and new processes to ensure smooth day-to-day operation of the Communications Projects team.
- And, as part of the C&EA function, the role holder will need to stay current with emerging digital technology and content delivery trends to leverage (visual) storytelling and use of ‘smart brevity’ writing style.
- Bachelor Degree (or equivalent)
- Experience managing significant communications and engagement projects across multiple stakeholders and/or regions.
- Proven track-record in project management of complex projects for global, matrixed organizations.
- Deep functional expertise in brand, marketing and/or communications.
Essential experience and job requirements
- Communication/marketing campaign management and project delivery across global, complex/matrixed organizations
- Proven track record in media planning or equivalent, building effective relationships with senior leaders to negotiate options to achieve desired outcomes
- Demonstrates resilience, flexibility, and a willingness to explore different paths to achieve an outcome and adjusts quickly and efficiently to new circumstances
- Excellent organizational and progress monitoring, skills making full use of tools in the Microsoft Office 365 suite as well as agile tools and practices e.g., Kanban boards, ‘scrums’ teams with mixed capabilities, daily huddles to agree priorities, ‘retrospectives’ to capture learnings, etc.
- Effectively builds and manage relationships across business partner and agency staff to achieve consensus and results even without positional authority
- Knowledge of channel management and internal marketing best practice; tactics and tools to drive awareness and understanding across disparate groups
- derstanding of social media, story-telling, visualisation, influencer and change agents networks as vehicles to deliver desired change outcomes
- Core competences: interpersonal influence, strategic agility and judgement, project management, audience understanding, channel management, and measurement.
Other Requirements (e.g. Travel, Location)
There are no additional requirements. Please respond with N/A below.
Desirable criteria & qualifications
- Creative agency, employee consulting or marketing background
- Understanding of BP campaign planning framework
- Experience of Agile programmes
Yes - up to 10%
Is this a part time position?
24/7 globally accessible news coverage and social media means messaging must be responsive, accurate, and consistent across multiple geographies. To succeed in this dynamic communications environment, BP has developed a Group Communications Strategy setting out a multi-year approach to re-building trust with its partners, investors and employees.
The Communications function sits under the Group Head of Communications, reporting to the CEO. It is supported by a single Communications policy, a capability framework and a set of campaign planning tools to enable a more proactive, systematic and joined up approach to communications.
As well as working in partnership across the BP segments, businesses and functions, delivering top quartile communications in support of BP’s business goals, Group Communications owns and manages an array of corporate communications channels, including BP’s global internet platform, main publications, corporate reports and intranet portal. It is responsible for BP’s relations with the media, all internal communications to staff, a group wide employee recognition programme and for conducting reputation research.
Corporate & Functions